Movie expert Kristy Puchko has done some quality photo-shopping to show what iconic movies would be like if tobacco was replaced with e-cigs.
Pics Prove Movies Would Be Really Lame With E-Cigarettes
We know smoking is lame. Like, *we know.* It’s a terrible habit, and it causes cancer, and on an on. But can you imagine how some of your favorite onscreen smokers would look if they went for the (somewhat) healthier option of getting their nicotine via e-cigarette?There are more than the examples above in her article, so do go look and see what you think.
Now, I like e-cigs but her point is a valid one. There is a certain photogenic calmness and panache conveyed by the casual smoke of a cigarette ... which is why psycho anti-tobacco obsessives hate these scenes so very much and want them banned.
But then, we are living in different times where devil-may-care and smoulderingly dangerous are often shunned in favour of blandness and can't-be-too-careful. So who's to say that the future will not provide equally striking scenes, but with curling, twisting vapour rather than smoke? There's certainly something so very satisfying about watching heart-throb Johnny Depp vaping directly beneath a no smoking sign, doncha think?
However, particularly interesting for me was to note that all Puchko's pictures featured the Blu e-cig brand, recently purchased by major tobacco company Lorillard. On this evidence it could be that their increased marketing and high-profile advertising may have taken Blu e-cigs to new levels of recognition, even perhaps placing them as the perceived market leader in the US.
High fives for big tobacco, then. Money very well spent, much to the chagrin of at least one odious ex-smoker I reckon.
H/T JJ via FB