So just imagine if someone evil decided to post lots of cigarette adverts on Tumblr, a social media network overwhelmingly used by teens and young people. Wouldn't that be wicked?
|Yellow is 18-24, red 25-34, teens not supposed to be there but are (from here)|
There's something for the girls ...
Something for the boys ...
And what kid can possibly resist a cartoon animal, eh?
Shake your fist at those nasty Big Tobacco barons bringing tobacco advertising to a whole new young generation, eh? Evil bastards!
Except it's not. It's the Tumblr run by the University of California, San Francisco's anti-smoking department, home of global anti-tobacco guru Stanton Glantz - trusted by the WHO and CDC - who believes that just seeing someone smoking in a film will addict millions of kids, and that any adverts exhibiting tobacco will get youngsters hooked on smoking in a matter of seconds.
Good that they have their ducks lined up nicely, isn't it? Good grief.
UPDATE: The Tumblr disappeared the next day. How odd?