Dick's Saturday Club will remember reading about their government's plans to outlaw smoking entirely, but it seems that Finns are equally in the thrall of alcohol nannies.
English-speaking Finnish TV channel, YLE, suffered a serious sense of humour arrest when news presenter Kimmo Wilska decided to ... well, see for yourself.
Puritanism being a worldwide phenomenon nowadays means that, quite naturally, he was sacked the moment he stepped off camera.
A Facebook group has since been set up in his defence which currently boasts more than 40,000 members. However, that still doesn't settle my anti-righteous mind.
If you hadn't noticed on first viewing, just replay the film and look out for this astonishing reason for Finnish authorities to revoke alcohol licences.
"[...] selling more than one serving to a customer at a time."Beg fucking pardon?
Dionysus, I beseech you. Kill Finland! Kill it with fire!
(Title refers to this)