Still, today is a new day, and just as the sun rises and sets, so does the same blatant lie go unchallenged again at the BBC.
Cancer Research UK director of health information Sara Hiom said that many people did not know that drinking alcohol could increase their cancer risk.Liar.
"In the last 10 years, mouth cancer has become much more common and one reason for this could be because of higher levels of drinking"
And again here.
"If people are drinking more - and rates have gone up in the last decade or so [...]"Liar.
It's not like the Beeb were unaware of the truth, because they reported the complete opposite only two months ago. Oh yes, they did.
They even provided a handy graph of official ONS statistics, you know, to make it clearer for public health idiots.
It's a sure sign that the alcohol denormalisation process is rapidly moving into top gear when blatant untruths are thrown out there without a care in the world. Time for the drinks industry to either cower in the corner, or pull out some heavy artillery.
Which is it to be, d'you reckon?