Of course, celebrity endorsement - either officially, or by the famous simply being seen with one in public - is a potentially big driver of e-cig awareness to those who haven't yet heard of them. There are plenty of examples in Hollywood, and elsewhere, of the glitterati getting into vaping, but for your average Joe or Jane in the UK, this guy is far more relevant.
Adding to our many thousands of already satisfied customers, English professional snooker player Jimmy White (MBE) is now using a ‘Wicked 510 Titan E-NIC’.Personally, I'd like to have seen The Whirlwind using a Tornado (like mine), but then headlines don't always dutifully write themselves like that, more's the pity.
Mr White is now a regular ‘Totally Wicked’ customer and happily uses his ‘E-NIC’ during snooker tournaments. He benefits from being able to use the product in non-smoking areas without breaking his concentration and helping him to stay ahead of his game.
Still, here's a down-to-earth hero of transport caff culture sidestepping the smoking ban and proving that e-cigs are not just toys for the mega-rich. As publicity goes, it's an e-cig industry dream.
White then and now - how things change, eh?
This is yet more evidence that the vaping genie is fast escaping the e-liquid bottle, and it's beginning to look, thankfully, as if only spitefully anger-inducing - and monumentally stupid - legislation will be able to cap it.