See? I did warn you that there was going to be some desperate scratching around for justification in the matter of plain packaging, didn't I? But this one from precocious Adam really is a bit of an own goal.
Tobacco companies have always maintained that packaging has one purpose, and one purpose only - that being to compete for market share with other companies and brands. So what does Adam do to disprove this? Why, ask smokers which brand they would choose based on the packaging, of course. Way to go advancing big tobacco's defence, dickhead. It is, after all, illegal for under 18s to buy cigarettes (we have laws to stop them and everything), and if they're over that age, it's their choice and none of your business Adam, d'you see?
Interestingly, the likes/dislikes votes for this on YouTube are around 50:50 which is encouraging, with comments underneath equally dismissive if not more so. And this, we must presume, is from those sent to it by BHF's publicity. None of us have even got stuck in yet (though who am I to dissuade you?).
On that basis, Adam did nail one thing squarely in the video (43 secs in) ... the vast majority of the country don't think it matters, nor do they feel legislation is required. In fact, almost no-one gives a stuff. But then, we're not the ones trying to do something - anything - to keep that salary coming in on the back of tin-shakers who believe it is spent on things like palliative care instead of political lobbying.
After all, they have been a bit short of things to badger MPs with with since getting vending machines and tobacco displays banned, haven't they?