This is the astonishing success of e-cigs year on year, compiled by those who analyse the market to the nth degree.
As you can see in the chart
belowabove, Adelman estimates that e-cigarettes will take the place of around 1.5 billion cigarettes this year, up from around 600 million last year.
Yes. That's 1.5 billion fewer cigarettes smoked per year; 1.5 billion (and still rising dramatically) being replaced by totally harmless e-cigs. And that's in the USA alone.
You'd think the tobacco control industry would be in a state of euphoria, wouldn't you? Applauding rapturously as if all their wildest dreams were coming true at once. After all, for tobacco companies to move out of the sale of tobacco and into other areas is what they have been demanding for decades!
Yet, worldwide, professional anti-smokers - and incompetent Maltese politicians - are feverishly trying to ban them. Wherever you see a positive article about e-cigs, you'll find a handsomely paid bansturbator desperately bleating about how they should be outlawed or prohibitively restricted.
In effect, they'd prefer it if those 1.5 billion cigarettes continued to be smoked until the smoker quits using a cessation method approved by their global cabal.
It tells you all you need to know about the tobacco control industry. Within it are hideous hypocrites who are more interested in the 'control' part of the job, and their own self-enrichment, than public health goals they like to pretend they are working towards.
Because, as you will probably have worked out by now, it's never been about health.