Friday, 9 August 2013

More Humiliating Plain Packs Campaign Fail

I'm sure you've seen these quotes about plain packaging before, but just in case ...

Remember Smokefree Action's Myth 7?
Myth #7: It may be tobacco today but other consumer products will follow 
FACT: Tobacco is not like any other product ... Plain packs for tobacco will not therefore set a precedent for other consumer products.
And then there was ASH's Deborah Arnott being even more dismissive.
[T]he “domino theory” i.e. that once a measure has been applied to tobacco it will be applied to other products is patently false.
This must be merely a figment of our fevered imaginations then.
Plain packaging for alcohol could be the next step in tackling binge drinking, according to a marketing expert. 
Experts say plain packaging of cigarettes, which is already in place in Australia and being considered by our Government, will cut smoking rates and reduce the youth uptake of smoking. 
And now Auckland University senior marketing lecturer Dr Bodo Lang has told TV ONE's Breakfast plain packaging of alcohol could have the same affect on binge drinking.
The article even comes complete with video evidence, go have a look.

That's game, set and match for the domino theorists, I'd say.