I do urge you to read it as I've just spent a most enjoyable 40 minutes or so watching some of the country's most stubborn anti-smoking fantasists desperately displaying their ignorance to the world while having their lame fallacies being effortlessly dismissed.
In the piece itself, Martin McKee shows us all that the tradition of rent-seeking fakery promoted by medieval barber-quacks and Victorian-era American miracle cure salesmen is still alive and kicking even in 2014.
"My view at the moment is that these are things that have been around since the 1960s and people had not paid attention to them. Then suddenly the tobacco industry got interested," he said.
Wrong, of course. The first marketable e-cig was only around five or six years ago and wasn't made by a tobacco company. BAT launched their Vype product in October last year after over a million UK citizens were already merrily vaping away. Just yer usual tobacco control industry lie, then?
Chief Medical Officer Sally Davies decided not to comment, which is probably wise considering she probably knows bugger all about e-cigs and didn't want to embarrass herself. Unlike some we could mention.
McKee acknowledges that a lot of people in public health say e-cigarettes are much safer than tobacco. "Absolutely, but that is not the issue here," he said. "They are missing the point."
Of course they are. The point is that McKee's brand of dinosaur would prefer to bash popular businesses for ideological or personal psychopathic reasons than devote their time to something as mundane as health.
But the real fun is in the comments as the increasingly vanishing hard core who refuse to quit their addiction to e-cig hatred - directly correlated with the vast increase in vaping proving to the public that there is nothing to mither about, I expect - pump out some hilarious nonsense in support of their lame prejudices.
Do go read them yourself, especially Norm Blunt, a Comical Ali wannabe, who sees his every pathetic opinion - attracting barely an upvote amongst them - effortlessly batted away with inconvenient fact, only to then declare himself as victor in a debate where he was mercilessly embarrassed.
I did think he was my favourite until saw this on page 2.
I may be wrong, but as an ex-smoker I believe that there is little satisfaction to be had from an e-cigarettte in the long term and that it is fad that will slowly, dare I say it, evaporate.
Yeah, that's what all the evidence says matey.
|Business Insider April 2013|
Oops, sorry, that's an old one.
|Business Insider May 2013 forecast|
Now, I've always said that e-cigs will expose many anti-smokers for the charlatans that they are, but even I didn't see this kind of self-humiliation coming.
Not that I'm complaining. At this rate it won't be long till creationists are viewed with more respect.