From the blurb in voce macho:
"New Niquitin Oral Strips are the first and only stop smoking aid in a strip. They dissolve fast, release nicotine fast, they start to relieve your urge to smoke. Fast."It's true that they are the first type of product in this country, but not the first worldwide. You see, dissolvable tobacco strips do exactly the same thing and are available in the the USA.
|Up there, second right|
A Food and Drug Administration scientific advisory panel says dissolvable tobacco products could reduce health risks compared with smoking cigarettes. But the agency also warned the products have the potential to increase the overall number of tobacco users.
According to the report, exclusive use of dissolvable tobacco products by an individual would "greatly reduce risk" compared with regular use of cigarettes. It also could reduce population-level disease burden caused by tobacco use if the products decrease the number of people who smoke or don't start smoking.
"Based on understanding of the delivery of toxins to cigarette smokers, exclusive use of (dissolvable tobacco products) should be less hazardous than regular smoking of cigarettes now marketed in the United States," the report said.
The committee, however, concluded that the availability of dissolvable tobacco products might make people think tobacco in general is safer. Beyond anecdotal evidence, the committee said it found no information on whether dissolvable tobacco products would make cigarette smokers more likely to quit.
Most public health experts say there is no safe way to use tobacco and push for people to quit above all else. Others embrace the idea that lower-risk alternatives can improve public health, if they mean fewer people smoke.There is, of course, no evidence that they are remotely dangerous but they are required to carry the same warnings as chewing tobacco across the Atlantic.
It's still better than the situation in the UK, where they fall within the scope of the EU wide ban on oral tobacco - the same one banning snus anywhere except Sweden - which conveniently leaves the market wide open for Niquitin's medical version of the same nicotine delivery device.
Now, just imagine for a second that there are nasty bastards within the EU who are so anti-tobacco that they believe - or have been lobbied to believe - anything nicotine-related should only be sold by Big Pharma. How do you think they would go about such a task?
Perhaps by classifying a clear and present danger to pharmaceutical profits (e-cigs) as a tobacco product - even though it clearly contains no tobacco - and therefore including it in the TPD and bringing down the mighty Goliath of the tax-funded tobacco control industry on it's ass?
UPDATE: Looks like my presumptions were pretty accurate: