We've seen the embarrassment that is Vivienne Nathanson before, a BMA mouthpiece who insisted that one cigarette smoked in a car emitted 23 times more toxins than in a pub prior to the smoking ban - despite it being complete and utter nonsense - and now we have Dr George Rae.
Speaking on BBC Radio Newcastle this morning on behalf of the BMA, he had this to say about e-cigs.
Yes. He is actually claiming that e-cigs are more capable of causing cancer than cigarettes themselves. A statement that is so comprehensively stupid that it consequently calls into question the veracity of the original 1950s research linking smoking to lung cancer, surely.
I mean, e-cigs have been around now for about a decade yet there has not been a single case of cancer attributable to them worldwide. So if they are more dangerous than cigarettes but there have been nil cancer diagnoses in that time, something else apart from smoking is causing lung cancer, isn't it?
Well, that's the only logical conclusion we can come to from his daft argument.
He is a doctor. A spokesman for the BMA, the doctors' union. He is a representative for other doctors and, presumably, an adviser to them. Doctors that you may know and who may treat you someday. Just think on that for a moment or two.