In his words, these ads are being aired "nightly/hourly on nearly all networks/channels daily, produced by taxpayer funds of $75 million", mostly as a result of some 'public health' lunatic - aptly called Chapman - equating harm reduction to an 'outbreak or epidemic'!
There is, of course, no scientific or epidemiological basis for this scaremongery whatsoever.
Fortunately, this was spotted early by a grass roots vaper who supplied an equal and opposite campaign site which messed up their social media efforts, and was therefore then promptly described as being industry-backed by a vacant journalist. Such is life when dealing with anti-smoking cretins and their useful idiots.
Always remember that we're on the side of the angels here, won't you? It's Chapman and his ilk who will be toasting on a pitchfork someday if there is any justice in this world.