No Evidence 'Public Health' Aids Public Health

Following swiftly on from the tobacco controllers who believe lying about the benefits of reduced risk products is a fine and ethical idea, comes this remarkable article in the Guardian.

Brace yourselves, because this one is through the looking glass with Alice and the fucking Mad Hatter!

No evidence sugar-free soft drinks aid weight loss – study 

Soft drinks made with artificial sweeteners, such as diet colas, do not help people lose weight and may be as big a part of the obesity problem as the full-sugar versions, academics have said.

That's right, drinks which contain no sugar and no calories are just as bad as ones which do, apparently. So, I presume we can now forget all that ridiculous panicking about sugar, can't we? I mean, they've been telling us the stuff is death personified for the past year or two, but if a drink with no sugar in it at all is on a par then surely there's absolutely bugger all to worry about, no?

You could pitch the conclusion in a slightly different way and say "full sugar drinks are about as harmless as those with no sugar and no calories". Great, why didn't they just say so before. Hey Public Health England, you can shut the fuck up about fizzy drinks now and instead go and do something useful with the monumental amount of our cash you waste.

Of course that's not going to happen, is it? There's still a lot to be milked out of this particular fake health lobbying cash cow.

A paper by researchers at Imperial College London and two universities in Brazil contends that artificially sweetened beverages, often called diet drinks, are just as big a problem as those containing sugar. There is no evidence they help people lose weight, they say, possibly because people assume they can eat more because their drinks are low in sugar.

Oh right, so you mean that it is nothing to do with the drink, it's that people eat more and, erm, eating a lot makes you fat ... as we have kind of known since Neanderthal man overindulged on Sabre-toothed Tiger steaks.

Of course, if there is no difference between sugary and non-sugary drinks in respect to obesity, we can all ignore these chumps about sugar and they can toddle off and talk about over-eating, huh?

Many manufacturers are looking to boost sales of drinks containing artificial sweeteners in order to escape the levy. Such products already account for 25% of the global soft drinks market. 

Prof Christopher Millett, senior investigator at Imperial’s School of Public Health, said: “A common perception, which may be influenced by industry marketing, is that because ‘diet’ drinks have no sugar they must be healthier and aid weight loss when used as a substitute for full-sugar versions. However, we found no solid evidence to support this.”

In which case, there is absolutely no point in the government trying to get manufacturers to reduce the sugar content in their drinks because - as we have been saying on these pages for quite a while - it will have no effect on the nation's weight whatsoever. The best argument yet for scrapping the utterly laughable and pointless sugar tax, eh? Thanks for your help guys, much appreciated.

The paper, published in the journal PLoS Medicine, is a commentary on the research done so far into artificially sweetened beverages promoted as healthier alternatives and the impact on weight.

Erm, "commentary", did you say? So this is opinion and not a "study" or, in fact, any kind of science at all? Well no, because they skip pretty early into the ad homs.

Maria Carolina Borges, the first author of the study, from the Federal University of Pelotas, in Brazil, said: “The lack of solid evidence on the health effects of ASBs [artificially sweetened beverages] and the potential influence of bias from industry-funded studies should be taken seriously when discussing whether ASBs are adequate alternatives to SSBs [sugar-sweetened beverages].”

"Potential bias"? They don't actually bother to try to do science themselves - God forbid! - to disprove the conclusions of these studies, but merely drag their knuckles along the ground, point an accusatory finger and grunt "Ugg! Industry-funded!", which is an instant fail in my opinion.

It gets worse ...

Prof Carlos Monteiro, a co-author, from the University of São Paulo, said: “Taxes and regulation on SSBs and not ASBs will ultimately promote the consumption of diet drinks rather than plain water, the desirable source of hydration for everyone.”

Desirable to whom, sunshine? Who made you the arbiter of what I, and everyone else on the planet, wishes to fucking drink? Why don't you just Samba off into the River Amazon you odious dictatorial motherfucker you.

As one commenter under the line pointed out, this is 'public health' not just aping satire, no it's even more hilarious than that.

"Possibly because people assume they can eat more because their drinks are low in sugar" is potentially one of the stupidest things I have ever heard and reminds me of Little Britain's half the calories diet, where you cut your food in half and it's half the calories. And because it's half the calories, you can have twice as much. 

We're not talking side-achingly funny farce here, this is an actual policy position from people who claim to work in the 'scientific' 'public health' arena. It truly beggars belief!

Of course, we jewel robbers know exactly what is going on here because we've seen it all before. 'Public health' science is never interested in truth, instead it merely endeavours to support whatever policy position the lying bastards are pursuing at any particular time. In the case of sugar taxes, those opposed have pointed out - quite rightly - that the 'problem' is solving itself as the public move onto lower sugar products or ones with no sugar at all, and industry reacts by providing products to satisfy the demand. As a result, low and no sugar alternatives have to be demonised no matter how ridiculous it makes 'public health' fucktards look.

This is not a serious study, piece of research, or even a wise opinion based on sound science. It is merely an attempt to counter a very compelling reason why we should not be subjected to daft taxation policies that the 'public health' bandwagon requires to survive just as much as a great white shark needs to keep moving to breathe.

These people are so incredibly cretinous that I don't think they even considered that the message they could be sending is the opposite of what they hoped for; their one-eyed insanity is so deeply-entrenched that they delivered a message saying full sugar drinks are as 'safe' as Coke Zero almost on auto-pilot.

The real target - as is always the case - is industry and free choice. These snobby fucks don't like that people are enjoying drinks that they personally don't - "plain water, the desirable source of hydration" is a pretty blatant clue - made by companies that they ideologically despise.

It's all drawn from the same dishonest and corrupt playbook that tobacco control created when they declared snus, chewing tobacco and now e-cigs to be as dangerous as chain-smoking, and is designed only to demonise industry and deny our free choice of these products as a concept.

However, there's always an upside. We need a tipping point to make politicians ignore the massed ranks of lying 'public health' parasites, and the more they rip into hugely popular products like Coke and tell us that eating cakes in an office is a 'public health' disaster, the quicker the public will wake up and realise they're a bunch of pompous, fraudulent, right-on, money-grubbing, industry-envious arseholes who will happily destroy civil society if it earns them a buck.

Oh yes, and stratospherically-incompetent with it.