Just the act of denouncing provable lies obviously made him feel quite dirty, mind, as he spent the rest of the day assuaging his guilt by whipping himself into a frenzy with numerous anti-British American Tobacco tweets such as this.
See, the United Dreams of Europe is a "British American Tobacco front group", according to Goldacre. How they can be a 'front group' when the about page openly states "since 1979 the independent non-profit Foundation for Future Studies – an initiative of British American Tobacco – has conducted scientific and statistical research into current attitudes and behaviour across a range of social and political strata", I just don't know. I always thought a 'front group' was something which hid the identity of those funding them.
Goldacre has a different idea about shadowy enterprises than me, I suppose. I would have said that an organisation which had been in operation since Goldacre was struggling to understand how Lego works - and has never hidden it - would be eminently transparent. But hey! What does a 'tabloid' blogger know about words and shit, eh?
Still, it's good that he pointed this site out, as my 'European Dream' is for righteous arseholes to wind their necks in and leave us the fuck alone to live how we see fit.
So I posted such a dream here.