The ever-vigilant Harridanic site has already reported on Sustain trying to stop kids playing games involving Chewie the dinosaur and the Honey Monster, as well as objecting to videos which show youngsters being happy.
Now Harridanic has spotted them going after ice lollies.
Claims on www.loveicecream.com, for Wall's ice cream:
(a) One ad featured product information about the Twister lolly, including text which stated "Do the twist ... Life is twisted. So why not tangle your tongue around a Twister lolly? Chill out with the smooth pineapple flavour ice cream and refreshing lemon-lime flavour fruit ice. Then twist it to the max with the unexpected strawberry fruit ice core. Live life your way!". A side banner contained images of strawberries on a chopping board with the slogan "Love fruit".
(b) A second ad featured product information about Mini Twister lollies. Text stated "An eight pack of Twister lollies in two enticing flavours: creamy pineapple ice cream and strawberry fruit ice twisted around a core of delicious strawberry fruit ice; and creamy pineapple ice cream and strawberry fruit ice twisted around a fruity core of lemon fruit ice". There was an image of two Mini Twister lollies surrounded by two small strawberries and two pieces of citrus fruit. The page had the same "Love fruit" side banner as in ad (a), but with peaches rather than strawberries.Seriously, is this what taxpayer funds were designed to pay for? Miserable bores to spend their waking hours desperately searching for messages which only exist in their joyless, self-enriching imaginations?
(c) A third ad was accessed by clicking on the "Love fruit" side banner in ads (a) and (b). This page showed an image of a Solero ice cream and a mixing bowl full of ice cream and fruit carrying the text "What makes our ice cream taste so fruity?". Clicking on the bowl revealed the statement "... we combine fruit with ice cream to create a delicate balance of softness and sweetness in a light yet indulgent eating experience". Other parts of the page contained information about different types of fruit, a fruit horoscope quiz and a banner showing pictures of the Wall's range of "fruity ice cream" (Solero, Calippo, Cornetto and Frusi Pots). There were also links to other areas of the website entitled "Love milk" and "Love chocolate".Yes, I know. Shocking, isn't it? The future of modern civilisation is obviously in danger because Walls are claiming that their fruity products contain fruit and taste like they do.
The complaint was quite rightly dismissed, but not before your cash had paid for the exercise on both sides of the equation. Sustain to raise their pathetic complaint, and the ASA to spend a day or so rejecting it. What a fucking waste.
Doesn't this give us a revealing taster of what these people do all day, though? With the country on its knees financially, and even the Labour party admitting that cuts need to be made to what the state pays out, this utter insult to hard working taxpayers is going on every day.
A great big merry-go-round of state-funded futility. With one government agency wasting cash fielding daft complaints from others who are dependent on what they are shovelled by Westminster out of productive pay packets.
Remember that next time you look at the deductions on your payslip. And weep that you're supporting people who make benefit cheats look like benign saints.
Harridanic has also caught the lemon-sucking tax leeches at Alcohol Concern being their usual screw-faced selves. Firstly objecting to Heineken then, latterly, Estrella beer.
Do go have a look. Their gripes are quite hilarious. Fortunately, they were told to stick their head in the nearest bin too.