Tuesday, 15 January 2013

Getting Busy With The Fizzy

I don't remember a cacophony of outrage over flavoured pop in the 1990s, do you?
Industry tracker Beverage Digest has reported that consumption of fizzy drinks in the US has been declining steadily since 1998.
Yet, it's only now - after 14 unbroken years of reducing consumption - that Coca-Cola feel the need to air defensive adverts about their products and obesity.

Sounds very much like the consequence of a thoroughly modern, professionally-constructed moral panic, does it not?

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