A Great Day For Italy!

As if to further prove that e-cigs are now big business rather than a cottage industry, if you were eagle-eyed you may have noticed a pitch-long advert which appeared repeatedly on animated hoardings during today's Six Nations Italy v France match.

Click to enlarge and look for the simple message "Fumare Digitale - Smokie's". This is their website.

Try as anti-smokers might to appease their pharma masters by producing junk science and outrageous lies, e-cigs continue to gain global recognition. If not for the tobacco control industry's corrupt chums at the EU, these clever little devices would be set to stomp all over the nicotine market like Andy Ripley running at a full back from St Stephens' Elementary second XV in 1972.

Forza Smokie's, I say, and congratulazioni!.

UPDATE An excellent article at the ECITA blog describes how this global phenomenon is now going pleasantly viral. Do go have a read.