Once the sole domain of patches, gum and other profitable - but expensive and useless - cessation products, her chemist counter now sells "20 cigarettes for £2"! (click to enlarge)
Note the smartly presented e-cigs prominently displayed on the counter at eye level, while NiQuitIn's battered empty box is relegated to the floor.
E-cigs are in your backyard, pharma. It's a turf war!