Sharons, Traceys and Chardonnays have until 9 September to dress in a potato sack, or The Co-operative will cease to serve them, the supermarket chain has announced.
The request for decent attire, which would cover scantily clad women at the checkout, is aimed at protecting children from seeing sexy girls out to grab a bag of Doritos or a can of Smirnoff Ice.
The Co-operative has already introduced linen sheets to conceal most of the prominent attributes of their young female customers, in accordance with guidelines drawn up by the Mary Whitehouse Legacy Foundation, in association with the National Federation of Retail Newsagents and endorsed by Porno Perry.
It is now asking lascivious flesh-exposers, including clubbers and those just out on a hot afternoon, to provide their own coverings, saying that it is responding to concerns by its customers about the over-exposure of children to the carefully-crafted sexual image of many females who visit Co-op stores.
Steve Murrells, chief executive of retail for The Co-operative Group, said: "Whilst we have tried to mitigate the likelihood of young children seeing strumpets in hot pants with a number of measures in-store, the most effective way of doing this is for these slappers to be concealed with their own money.
"Tarts in bikini tops now have until 9 September to start covering up their alluring bits, after which any lads' dream date who does not look like a haggard old prude will not be served in our stores."
The company's retail arm, The Co-operative Food, claims to be one of the biggest teen and twenty-something suppliers in the country, with more than 4,000 stores.
A spokeswoman for young women everywhere did not confirm whether they would cover up for the Co-Op, but said: "We are sensitive to the mood of the public and to that end we have responded accordingly, and have changed from a string and a smile to skater skirts and a crop top.
"We already have agreements in place with all major retailers, including the Co-op, to ensure our nation's finest totty is displayed appropriately and we work closely with all retailers to ensure they are adhered to."
A spokesman for the PPA said: "The average age of a drooling lech is 30, according to the National Geezer Survey, and these scantily-clad girls are not created for, or marketed to, children."
In the style of Mark W
