Showcasing Beer, Birds And Baccy

What happens when governments restrict advertising options for 'unapproved' products? Well naturally, their producers have plenty of cash to throw around on innovative marketing ideas where they are allowed.

In Russia, Heineken recently showcased a Playboy-embedded ad with sound, but Marlboro have gone one further in the June issue with one of the first ever in-print video adverts. It looks something like this.

Beer, birds and baccy - what a very liberal combination. For those who grew up laughing at the grey, brutally dictatorial Russia of the 60s, 70s and 80s, it's been quite a turnaround, hasn't it?