Was that a bit too difficult for you to understand? If so, you must be American.
[Judge Jane Branstetter] Stranch found that the text warnings required since 1984 require "a college reading level" to understand and are probably not appropriate for youths and people with lower reading levels and weren't reaching much of the intended audience. The law requiring the graphic warnings corrects that problem, Stranch wrote.Apparently then, the ability to read and comprehend simple sentences - according to the judge - only manifests itself in Americans once they have passed through college, as they need pictures to even begin to understand. They also manage to reach their graduation day without any clue that smoking is harmful, despite it being taught in America's - evidently pitiful - school system.
"A warning that is not noticed, read, or understood by consumers does not serve its function," Stranch wrote. "The new warnings rationally address these problems by being larger and including graphics."
How very embarrassing for Americans that the courageous US tobacco control industry had no option than to push for this widespread ignorance of the American people to be revealed to the world.
Unless she's talking bollocks, of course.
