At the start of June, the Center for Consumer Freedom took out a full page advert in the New York Times accusing Mayor Bloomberg of being the archetypal hectoring nanny (click for the full enlarged horror).
Being a driven and determined kind of health nutjob, he naturally shrugged it off.
Less than two months later, though, we find out that the picture must have turned him on somewhat. It never pays to give these people ideas, you know.
Mayor Bloomberg has demanded that hospitals stop handing out baby formula to persuade more new mothers to breastfeed their babies.Considering some within his administration also consider milk to be something which needs to be portion controlled, it'll be interesting to see how he tackles the problem of large-breasted mums dispensing 'Big Gulp' measures without a nudge to stop them. Perhaps Nanny Mike will pass a law insisting babies change tit mid-suck.
The New York City health department will monitor the number of formula bottles being given out and demand a medical reason for each one.
From September 3, 27 out of 40 hospitals in the city have agreed to the terms of the Latch On initiative - which will also see them stop handing out free bags of formula and bottles.
For New Yorkers used to his hypocritically installing himself as mother and father over their food choices, they now have the prospect of he being wet nurse in chief too.
Rumours that he first flew into New York under an umbrella singing "a spoonful of sugar makes the medic kick your ass" are yet to be confirmed.