Following the huge success of Comic Relief last night, I presume The Hub of Commissioned Alcohol Projects and Policies (HubCAPP), who proudly carry the charity's logo on their web-site, will benefit with increased funding for their projects.
Comic Relief is funding Alcohol Concern to identify and submit alcohol projects and initiatives for young people onto HubCAPP.
And it's no surprise that Red Nose Day collects so much, considering the imaginative fund-raising efforts being used.
For example, last night at my local meat market pub, £2 was raised for every one of the special Comic Relief red jelly vodka shots they managed to shift. Over a dozen large trays of them were flogged to the assembled fancy dressed 18-25 year olds before Mrs Puddlecote and I left for a Ruby Murray.
Nothing like binge-drinking for a worthy cause, is there?
UPDATE: Thanks to Bearwitch in the comments for pointing out that there are other avenues that can be taken in support of Comic Relief. £28.44 per case from Tesco. Why not buy 3 or 4 and drink yourself stupid for Alcohol Concern.