CLICHY, France, March 15 — BIC, the leading manufacturer of stationery products, lighters and shavers, and independent pollsters APCO Insight today published a new poll that shows that nearly 87 per cent of Europeans are worried by information that pocket lighters with the capacity to kill and maim are openly on sale across the continent.Crikey! What level of risk are we talking that can give all these people sleepless nights?
According to European Commission figures, 40 are killed and 1900 injured every year in Europe because of accidents with lighters, many of them children.Ah, I see. Not a very high one, it would seem. Considering the population of Europe is estimated at a billion people, statistically you could be on the verge of winning your second national lottery jackpot by the time a lighter callously slaughtered you - and it's a half million to one chance of an 'injury', of what seriousness they don't say.
Still, when you have an institution such as the EU gagging to legislate on even the most negligible of risks, one can't blame BIC for nudging Brussels into action which will benefit their business, eh?