Tuesday, 8 March 2011

Trickle Becomes A Flood

If I were in the drinks industry, I'd be mighty worried right now. The instances of anti-alcohol dipping into the tobacco control playbook have been coming thick and fast recently.

Yesterday, a now legendary anti-smoking mantra was rolled out, for the first time, against alcohol. Notice the similarities?

US Surgeon General Richard Carmona, June 2006

"There is no safe level of exposure to secondhand smoke."
Professor David Nutt, March 2011

"There is no such thing as a safe level of alcohol consumption"
Using all the tricks laid out in the tobacco control template, the puritans are beginning to have a right old binge on drinkers.

H/T Belinda