I am regularly astounded by the eagle eyes possessed by fellow jewel thieves, and here is a perfect example.
If you don't follow me on Twitter, you may have missed that Bray Leino - the advertising agency employed by Smokefree South West with your taxes - won an award last week for the plain packaging campaign billboards. Here's a picture of it - well worth £468,000 of your money, doncha think?
The company was also mentioned in a document recently published by the Department of Health. To be precise, it was an e-mail sent by them detailing the number of signatures they had collected in support of the idea.
This was apparently news to NHS Dudley who had no knowledge of it, according to a response to a fellow jewel robber's FOI response.
How many signatures did Dudley NHS send to the Department of Health?
It is not possible to provide this as NHS Dudley promoted individuals and organisations to support the plain packaging campaign. It was up to them to voluntarily sign up electronically or by post.
How, where, and by whom were the postcards distributed?
Dudley NHS worked in partnership with Cancer Research who distributed postcards at community events during May-July 2012.
Who designed the postcards? What costs were associated with this activity?
Cancer Research designed the postcards. Cannot comment on costs.
Were the costs paid for from Dudley NHS budgets? If not, who provided the funds?
No. Cancer research provided the funds.
Please provide an image of the front and back of the postcards that were used for the campaign.
You would need to approach cancer research for this.How odd! It would seem, then, that someone has been providing information which is 100% wrong.
Your guess is as good as mine who it might be seeing as these inconsistencies seem to crop up quite often when it comes to tobacco control's desperate truth-avoidance exercise in the plain packs debate. It is, however, something further to note while we eagerly anticipate the already overdue DoH
In the meantime, I'm sure you will be as interested as me in knowing where the aforementioned Bray Leino award will be publicly displayed - in a polished glass cabinet with attractive lighting, natch - so that we who paid for it may view it in all its glory.
With a price tag of nearly half a mill, it's surely a precious national treasure, isn't it?