As a response to the never-ending misery from self-enriching public health nagbags, Coca-Cola has embarked on a genial publicity campaign which involves:
- Clearly labelling their products with dietary information
- Committing to not advertising to anyone under 12
- Removing their products from schools
- Sponsoring healthy initiatives like bike-riding
- Encouraging, via adverts, healthy activities.
You'd think the health lobby would be happy, right? Nah, course not. It just gives them a chance for more publicity and more demonisation of a hugely popular product by following the tobacco control template.
Leading Australian health groups have launched an offensive against Coca-Cola's latest advertising campaign.
Twelve health groups, including Diabetes Australia and Nutrition Australia, have written a joint letter to Coca-Cola calling on it to scrap its campaign for sugary drinks and pull out of children's sport sponsorship.
Jane Martin from the Obesity Policy Coalition says the groups wanted to voice their concerns directly to Coca-Cola.
"We think we are best placed to talk about the implications and the solutions as far as sugary drinks are concerned," she says.
"I don't think the public should be taking dietary advice from Coca-Cola.
"They were the people that said it was a myth that Coke made you fat, a myth that it rotted your teeth and a myth that it was packed with caffeine."
She says those claims were found to be potentially misleading and deceptive.
It's simply impossible to appease these people. It is a lobby that can - due to the way it is funded worldwide - never, ever be satisfied. It is hideously manipulative, bullying and anti-social and will never stop as long as idiot politicians continue to dole out free cash to people like Ms Martin. No amount of do-gooding from 'Big Fizz' will ever get her onside, especially not appeasement which only serves to feed such precautionary parasites.
Do watch this six minute interview where she stutters and obfuscates to avoid genuinely congratulating Coca-Cola on a cycling initiative which no-one but the insane could criticise.