Sunday, 8 December 2013

Trust Me, I'm A Tobacco Controller

One of Brussels' more prominent tobacco control industry NGOs has been taking to Twitter this weekend to engage with vapers on the sticky problem of a TPD which includes ridiculous terms.

You can read the threads here, but you must remember that she is on your side, right? We know this because she keeps saying it.

Amongst all the convoluted explanations as to why the EU just can't drop their stupidity and leave us all alone, was this revealing contribution.
Because, you see, at the stroke of a pen smoking would then cease to exist. There is no point in history where prohibition hasn't worked brilliantly and, well, it makes perfect sense, doesn't it?

But worry not. Monika doesn't see e-cigs going far anyway.

Apparently, vapers should take the deal on offer in the Tobacco Products Directive or it's only going to get worse.
Just in case you don't know what that deal is currently:
- Allows only single-use cartridges.  No refillable units or tanks will be permitted
- Allows only flavours already approved for use in NRT
- Limits nicotine density to 20mg/ml maximum with no justification
- Limits nicotine content of any container to just 10mg/unit
- Bans all advertising in press or printed publications (except trade), on radio, TV and other audiovisual services and the internet
- Applies onerous and unnecessary warning, labelling and leaflet requirements that may be impractical and are disproportionate to risk deterring smokers who may wish to switch
- Bans cross border distance sales (internet etc)
- Allows only electronic cigarettes “that cannot be operated or opened by children” – something that does not actually apply to cigarettes and matches!
Those are just selected highlights, by the way, see the full list here, where the author points out:
Make no mistake, if implemented this proposal bans every product on the market today and would severely limit options for future products.
So how e-cigs are supposed to take off is anyone's guess. Under the current proposals, no-one would know they exist, if they were allowed to exist at all.

Monika's insistence that e-cigs should not be removed from the TPD and regulated separately has nothing whatsoever to do with the e-cig section stalling the TPD badly. Nope, and her extensive sympathetic Twitter chats over two days have nothing to do with the fact that vapers have been heavily noticeable on social media either. This process has been three years in the making, but there is nothing suspicious in Monika being best friend of the massed ranks of vapers just 10 days before a pivotal vote. She's on your side, remember?

She revealed something else too.
So smoking bans aren't about protecting bar staff after all then, just a European and global policy designed specifically to force smokers to quit? Glad she finally cleared that up.

There was some pathos on offer though. Please have your hanky ready.
Yes. After years of accusing any member of the public opposed to tobacco control of being a paid stooge of Big Tobacco - a tactic that is still used daily by people she defends elsewhere in her charm offensive - Monika doesn't like it much when the understandable accusations are turned back on her.

Oh per-lease. Cry me a river, lady.

To be fair, she explained a lot about why the EU is so intransigent. In short, they are paid to regulate, and regulate they will do, come hell or high water. Apparently, it's up to us to find a way of not being regulated as odiously as they would prefer.

There were, however, some points made which received no reply. EU NGOs seem to have no answer to what many would consider plain common sense.

Well, quite. Sadly, that's the kind of language Brussels eurocrats will never understand.