This was in response to ASH Scotland's claim that those predicting confusion and delay were merely spreading a 'myth'.
Proper research, measuring over 5,000 transactions in a carefully controlled setting found that, if anything, plain packs reduced transaction times and selection errors and certainly didn’t increase them.Hmm, we know what counts as "proper research" for a tobacco controller, don't we boys and girls? It's usually some computer-modelled fantasy which bears no relation - in fact, mostly is the polar opposite - to what actually happens in real life. You know, with real people.
Meanwhile, in Australia where plain packaging is now an ugly reality ...
Nonetheless [store manager Kakha Tchatchanidze] believes the whole exercise is "pointless", and staff seem to agree. The only change they have noticed is increasing customer frustration at the amount of time it takes staff to find a particular brand amid the plethora of identical boxes.Well, duh! Only a moron couldn't have seen that coming ... eh ASH?