You can read the whole story here, which details madness towards alcohol learned directly from the tobacco control template.
So many astonishing quotes in there, but here's a taster.
[Professor Peter Anderson, of Newcastle University, said:] “Alcohol is a carcinogen and I doubt that the alcohol industry would want to be caught out producing and selling a carcinogen without warning its consumer.
“We know cigarettes cause cancer, and cigarette packets carry warning labels that cigarettes cause cancer.
“Consumers surely deserve the same information on drink bottles."
Let me, at this point, remind you of something Deborah Arnott said last year.
The “domino theory” i.e. that once a measure has been applied to tobacco it will be applied to other products is patently false.
Of course, dear. Nurse!