You have been watching Jeremy Mean of the MHRA reading from a script provided by the pharmaceutical industry (allegedly).
This is the man who ignored over a thousand responses to a public consultation from real people and instead decided that killing e-cigs stone dead was easier than being brave in opposing the nine (most state-funded) vested interests who were in favour of medical licensing.
Jeremy was one of the 'experts' who provided 'evidence' to the EU kangaroo court in May, and whose testimony - along with others - was described as "cherry-picking" and "not good science" by the only public health advocate on the panel with a shred of integrity.
Note how he claims that he doesn't want to "ban products currently on the market" despite his proposal meaning - as the MHRA have admitted - that every single one will be refused a medicinal license in their current form.
This is the man who wants to kill the golden goose which has led to hundreds of thousands of smokers switching to vastly less harmful e-cigs; the man who sees the massive harm reduction success of e-cigs as something to be stopped and rendered as useless as patches and gum.
If there was book written about him, it might look something like this.
And the first line would read "Mr Mean lives in Healthland, which is very strange because he doesn't really care much about health."