An advergame on www.chewits.co.uk for Chewits confectionery, titled "Taste Adventure" featured Chewie the dinosaur. The aim of the game was to move the Chewie avatar around the landscape and to find and eat nine different flavoured Chewit sweets.
The Children's Food Campaign (Sustain) objected that the game actively encouraged and rewarded images of excessive consumption of the product.
The big green cartoon dinosaur wasn't the only one to be classed as evil while these kindly witches think of the children, though. Oh no, the Honey Monster is a nasty piece of work too!
AdThe Child Catcher had nothing on these joyless, whey-faced troughers, did he? Have tbey nothing else to do with our stolen cash than trawl kids' internet sites looking to take offence?
The website www.honeymonster.co.uk, for Sugar Puffs cereal, featured the "Munching Monster" game, in which the Honey Monster had to eat as many Sugar Puffs as possible and avoid the wasps.
The Children's Food Campaign (Sustain) challenged whether the game encouraged excessive consumption of the product and poor nutritional habits in children.
Where in the hell are these cuts we're supposed to be seeing? Because these people are beyond contempt. I can just imagine their domestic conversations:
"Hello, Dear. What did you do at work today?"
"I spent government cash attempting to stop kids having fun."
H/T The eagle-eyed Harridanic site.