Yes, geezer, it is a joke. The clue was in the places trialled for this new creation.
Other Skinwich test stores:I'd have thought that a streetwise pukka up-wiv-da-yoof kinda guy like Jamie would have spotted it straight away. (Hint: read them backwards)
- Ekaf, Maine – Colbert Blvd.
- Tihsllub, Oklahoma – Corner of 3rd & Twain.
- Eritas, California – Dense St.
To be honest, if it existed I'd try one.

But then I'm not a hectoring twat who feels it's his duty to decide the food choices of others.
My knee doesn't jerk as much as Jamie's either.