One wonders how much of that pharma money is already being put to work, because the attacks on fast food and the overweight would seem to be increasingly prevalent recently.
And boy! If governments follow the lead from Japan, you portly lads and lasses are in a for a hell of a time.
Yes, you heard that correctly. Hefty fines for businesses if their employees exceed a state-determined ideal size**. You know what? As a business owner, if forced to pay fines for overweight staff, I wouldn't see any other option but to not employ them at all.
It might be in the interest of porky Breckland Council employees - who this week voted for smokers to be singled out for punishment - to re-think their attitude towards overweening health bullies, doncha think?
After all, someone with an unfavourable BMI can't just clock out for a quick obese break, now can they?
Filed, yet again, under 'We did warn them'.
**And, of course, it's all the fault of McDonald's (whose Japanese arm have already shown a willingness to roll over when tickled).