In light of the EU's upcoming foolishness on Tuesday, this tweet couldn't have been better constructed.
Not just vapers, either. Friends and relatives of vapers - and vaguely interested onlookers - will have been watching the insane campaign against e-cigs with a mixture of astonishment and disbelief at the shameful actions of a tobacco control industry which had previously captured their trust. On Tuesday, their belief will be beggared and that trust will be lost.
Of course, some of us have always seen through these charlatans. Since my first article on e-cigs
back in 2008, I've always been intrigued to see how far their adherence to pharma interests would take them before self-respect forced them to salvage their ever-disintegrating integrity.
Y'see, I've always said that e-cigs have immense potential for showing the vast majority of professional anti-smokers up as the evil, degenerate, corrupt, and damaging troughers that they are. But what I didn't expect was that they would be happy to see their reputations - and their claim to be interested in health - flushed down the drain with further weasel words and outright lies.
Consider, for example, this jaw-dropping
doublespeak in a
letter to the Telegraph yesterday, signed by just about every prominent tobacco-centric public health advocate you could mention.
SIR - In response to the letter (October 3) from Liberal Democrat MEPs opposing medicines regulation for e-cigarettes, we agree that e-cigarettes have significant potential to help smokers who are not otherwise able to quit smoking, by providing them with safer alternatives to smoked tobacco. It is therefore important that regulation does not stifle the growth of this market.
Well, I think we can all agree on that. But how do they plan to do this?
Currently, e-cigarettes come under a range of consumer legislation. However, we believe that some additional safeguards are required to ensure that these products are effective, deliver nicotine safely and are manufactured to a consistent quality; and that the advertising and promotion of these products to non-smokers, including children, can be prevented.
Now, please, somebody tell me how anyone in the known world can possibly not be aware that adding regulations will - without a scintilla of doubt - stifle growth of
any market?
E-cigs are delivering massive harm reduction results worldwide - without costing a fraction of a percent of the cost the oleaginous signatories of this letter charge the taxpayer for their time - yet they still insist that they are caring for your health by inflicting burdens on a product which renders their own
expensive and damaging brain farts laughable by comparison.
Yet again, the {cough} brilliant minds of tobacco control seem to be getting their ideas of economics from a place where no other economist has ever been before. Quite literally, they seem to be living on another planet.
The permissive medicines regulation ...
A permissive regulation? An oxymoron so historically classic as to be worthy of a plaque on the wall of the British Museum, surely?
... proposed by the British regulator, the Medicine and Healthcare Products Regulatory Agency, and supported by the National Institute for Health and Care Excellence, will achieve this and provides a good model for other EU member states.
Let's leave aside the pathetic call to authority - in this case, others with a close relationship with pharmaceutical interests - as if we didn't see it, OK?
What they seem to be saying here is that a regulation which involves millions of pounds of investment, years of form-filling and tests, and which results in a ban on any company which can't fulfil them, is somehow a good model for
"regulation [which] does not stifle the growth of this market".
Really?
This would ensure that e-cigarettes are treated in the same way as nicotine replacement therapies, such as gum and patches, and that they would be as widely available as tobacco.
That, my friends, is the whole game in a short paragraph.
Simply so they will not be more attractive than utterly useless pharma-manufactured "gum and patches". The fact that levels of nicotine in e-cigs are necessarily higher for them to be effective matters not to public health advocates ... because, for them, it's never been about health anyway.
To get to the stage of having this remarkable nonsense voted on in Brussels, we have seen some quite incredible stuff. Firstly, it has to be said, it could only work if drafted by someone for whom
corruption doesn't seem to be a stranger.
It then required anti-smoking organisations behaving like the type of loon we used to see standing in High Streets, under a sandwich board, declaring that the end of the world was nigh due to some inconsequential ill he had inflated in his tiny mind to apocalyptic proportions. The police would sometimes pop into his newspaper article-papered shed to ensure he wasn't self-harming as he ranted and screamed about child-devouring aliens and giant, industry-financed robotic, curare-armed maggots under his bed.
They'd mop his brow, say 'there, there' and warn him not to keep scaring Mrs Lilyfoot at number 42, or the man with the big needle might pop round again. Before walking away laughing and advising social services to increase the dose next time they called.
But this is the kind of behaviour the tobacco control industry has been feigning in order to make the world believe that massively safer equals harmful; restriction is access; barriers to entry equal growth; regulation is permissive; prohibition is availability; and, of course, failure is success.
There is always the hope that idiot politicians will see through these - struggling for a word here, hmm .. disgusting, yes that's it - disgusting people, but
the experience of sci-fi novelist Neal Asher suggests that's a non-starter.
Nope, it's just something which will have to unravel by people slowly realising for themselves that they've been lied to for a very long time. A big stepping stone towards that happens on Tuesday when the tangled web starts strangling those who spun it and millions more work out that it's never been about health.
There'll be a live Facebook chat event with the creeps on Tuesday afternoon if you're interested. Just log in and
have your say here from 4:15pm. It's
after they've voted, natch, but then they haven't listened to us peasants in the past couple of years anyway so it's at least consistent.