Why not enjoy a refreshing Gordon's gin and tonic while reading this article?
Still no sign of the promised flood of liberalising legislation from the coalition, though they seemed happy to wallow in today's small dew drop of relaxing the rules on product placement.
Not all product placement you understand, because restrictions bear the mark of the Bible according to the Church of Eugenicist Health (well they would do, having been drafted by Labour).
Cigarettes and other tobacco products, along with medicines that are available only on prescription, can’t be product placed in any programmes.Well, that's a gimme. Try to spot just a single tab on TV these days and you're probably watching something in Turkish via satellite, so a pack of 20 being 'placed' would call down the four horsemen of the apocalypse. As for prescription medicines, there's not a lot of point in advertising those anyway - the whole idea is that you don't choose them, they are chosen for you ... hence the 'prescribed' tag, so even the pharma bulldozer wouldn't contest that seeing as any placement would be useless to them (they'll just carry on bribing doctors instead). Similarly are guns and other weapons not allowed since the law already states they can't be advertised anyway.
It's a different case for these though.
Alcoholic drinks, gambling products, all other types of medicines, food and drink that is high in fat, salt, or sugar and baby milk can’t be product placed in UK programmes.All the above are currently permitted to be advertised on TV, but are excluded in Ofcom's regulations for placement within TV programmes. They're not on the approved list, so they're not getting in.
The hipsters on Hollyoaks aren't to be seen sipping from prominent bottles of WKD, or munching on a packet of Walkers, while daytime TV shows aimed at mums are banned from placing perfectly legal - and advertisable - SMA.
It's more than a coincidence that these products have been heavily targeted for ad bans by quangoes, fake charities and lobby groups so beloved of the Labour bansturbatory mindset.
The mooted booze ad ban is most recent, and will likely still be introduced at some point.
There should be a ban on all alcohol advertising, including sports and music sponsorship, doctors say.The 'breast is best' mafia have been throwing bigger tantrums over formula baby milk ads than the babies they worry about, for quite a while now.
The British Medical Association said the crackdown on marketing was needed, along with an end to cut-price deals, to stop rising rates of consumption.
No new ban on baby milk advertsWhile this ban by the back door has also excluded "burgers, crisps and soft drinks, [...] certain breakfast cereals and even fish fingers" from the new, liberal, freedom of the airwaves. And gambling? Well, some say that's the brand new public health 'concern' for rent-seekers to get their teeth into for the future.
The government has ruled out a total ban on the promotion of baby milks. It is a blow to charities who ardently promote breastfeeding and who wanted a ban on marketing milk for newborns to include milk for older babies.
All legal; all legally able to advertise on TV; all banned from product placement due to vested interest pressure and health-led political correctness.
So while the US happily places all manner of products which we will see in films and transatlantic imports on our TV screens, our response is to ban many of our own multi-national producers from reciprocating in UK shows which are syndicated throughout the world ... all on the say-so of righteous tax-sucking burdens on our country's finances.
Way to go shooting our global industries in the foot, Westminster. You berks.