Listening to sport radio is as risky as drink drivingThis requires immediate action!
Sports fans, who may currently be distracted by coverage of Wimbledon, the World Cup and international cricket matches, may be putting themselves and the lives of others at risk.
The risk increases if the listener has an emotional attachment to a team or an interest in a particular outcome.
Reactions can be slowed by up to 20 per cent scientists at the Transport Research Laboratory (TRL) found - adding a six metre stopping time if a car is travelling at 70mph.
The report said: "To put this into context, this increase in distance travelled is 10 per cent further than the additional stopping distance when driving with a blood alcohol level at the UK legal limit (80mg/ml).
Reports must be commissioned. MPs must surely start tabling Early Day Motions calling for radios to be ripped from cars forthwith.
Anyone caught driving whilst listening to England football matches should lose their licence for a very long time. In fact, sod it, take their licences away for good. Oh yeah, and throw them in jail. No, scratch that. Rip their balls off. Hell, why not just take their licences away, throw them in jail, and rip their balls off? Best be safe, eh?
We need hard-hitting gore porn TV adverts and a campaign to ban ALL sports radio broadcasting. Just in case. And, naturally, fake charities making a righteous noise.
Sounds silly? Of course.
But then, once you set arbitrary figures for an entire diverse (remember that word?) population, by which every individual is measured with implied incontrovertible certainty - whether harm occurs or not - such comparisons are positively invited.
As the researchers did with their invocation of the 80mg limit ... which, as we 'know', isn't anywhere near safe enough.
Funny how some heinous crimes call down the righteous red mist while others merit merely jocular reportage on the BBC, eh?