Just when you thought Brewdog's wind ups of the holier-than-thou (with 18%, 32% and 41% beers) had reached the end of the road ... they excel themselves yet again by lobbing weapons grade magnesium into the calm waters of righteousness.
A beer served in bottles made from stuffed animals has been criticised as "perverse" and "pushing the boundaries of acceptability".One can only applaud in awestruck admiration. Bravo, gents. Bravo.
The End of History, made by BrewDog of Fraserburgh, Aberdeenshire, is 55% and £500 a bottle.
The bottles have been made using seven dead stoats, four squirrels and a hare, said to be roadkill.
Advocates for Animals policy director Libby Anderson told the BBC Scotland news website: "It's pointless and it's very negative to use dead animals when we should be celebrating live animals. This seems to be a perverse idea.Err, they sold out in just 4 hours.
She added: "I think the public would not waste £500 on something so gruesome and just ignore it."
However, [Brewdog co-founder, James] Watt argued that criticism of the beer's high strength was "totally misguided".Thereby showing immense self-control as he suppressed his urge to collapse in hysterical laughter.
He said: "This artisan beer should be consumed in small servings whilst exuding an endearing pseudo vigilance and reverence for Mr Stoat. [...] I can think of no grander way to celebrate these animals than for them to be cherished by the lucky owners.
These guys have necks of pure polished brass and a huge wooden spoon to boot. We are not worthy.