Friday 23 July 2010

Stuffing The Righteous

They've only gone and done it again!

Just when you thought Brewdog's wind ups of the holier-than-thou (with 18%, 32% and 41% beers) had reached the end of the road ... they excel themselves yet again by lobbing weapons grade magnesium into the calm waters of righteousness.

A beer served in bottles made from stuffed animals has been criticised as "perverse" and "pushing the boundaries of acceptability".

The End of History, made by BrewDog of Fraserburgh, Aberdeenshire, is 55% and £500 a bottle.

The bottles have been made using seven dead stoats, four squirrels and a hare, said to be roadkill.
One can only applaud in awestruck admiration. Bravo, gents. Bravo.

Advocates for Animals policy director Libby Anderson told the BBC Scotland news website: "It's pointless and it's very negative to use dead animals when we should be celebrating live animals. This seems to be a perverse idea.

She added: "I think the public would not waste £500 on something so gruesome and just ignore it."
Err, they sold out in just 4 hours.

However, [Brewdog co-founder, James] Watt argued that criticism of the beer's high strength was "totally misguided".

He said: "This artisan beer should be consumed in small servings whilst exuding an endearing pseudo vigilance and reverence for Mr Stoat. [...] I can think of no grander way to celebrate these animals than for them to be cherished by the lucky owners.
Thereby showing immense self-control as he suppressed his urge to collapse in hysterical laughter.

These guys have necks of pure polished brass and a huge wooden spoon to boot. We are not worthy.


21 comments:

richard said...

There's a good few dead badgers on the roads these days, if they fancy making a keg version for barbecues etc. Or a hedgehog version for AA members?

Anonymous said...

This is disgusting, animals should not be treated in such a disrespectfull manner!!!

Now excuse me whilst i go and eat my ham sandwhich.

Spartan said...

The righteous are everywhere. Remember Dan Akroyds Crystal Head Vodka being banned in a province of Canada. http://www.theglobeandmail.com/life/food-and-wine/ontario-bans-dan-aykroyds-skull-shaped-vodka/article1573490/

Best advertising he could get but the righteous never understand that, do they? :)

Beware of Geeks bearing GIFs said...

This is very odd DP - I just put a post on my own blog earlier about trying Tactical Nuclear Penguin at the weekend and then have just read this!!

The thing about The Righteous is that they always say something that is in complete contradiction to the way ordinary, everyday life works:

"I think the public would not waste £500 on something so gruesome and just ignore it."

So utterly wrong, Ms Anderson. So utterly, utterly wrong.

Bucko said...

"Advocates for Animals policy director Libby Anderson told the BBC Scotland news website: "It's pointless and it's very negative to use dead animals when we should be celebrating live animals. This seems to be a perverse idea."

Why do these groups keep dishing out the free publicity?

I think I will take her advice though, and celebrate live animals with a few scoops this evening.

(I need something new to celebrate. Diversity is getting boring)

J Bonington Jagworth said...

If I were a small, furry animal, I'd much rather wait until I was dead before housing a bottle of anything!

It's the old Puritan argument about bear-bating, though - they didn't object because of the suffering endured by the bear, what they couldn't stand was the enjoyment by the audience.

Dick the Prick said...

To be fair though - the £500 price tag is a bit steep and if they were road kill then that's a bit of a rip-off. But kudos to the lads anyway.

"More stoat dear?"

Anonymous said...

PMSL. Awesome!!!!!!!!!!!!!

Anonymous said...

I just can't stand the hipocrasy of these people, i'm a veggie and this doesnt bother me.

I bet every single one of those moaning fuckers is wearing leather shoes whilst critisiing animal bottle holders.

Captain Haddock said...

Wonder what sort of price a bottle-holder made from Mzzzz Anderson might fetch ??

WV = "minkschr" .. honest .. LOL

opsimath said...

Times are a bit tough at the minute, but I'd buy one! I think it's a great idea - and I don't even drink.

Angry Exile said...

What opsimath said. That's just gold.

Junican said...

Ms Anderson seems to be suggesting that live animals should have been used rather than dead ones.
"Come on everybody! Let's celebrate!"

Anonymous said...

Drinking from dead creatures ?,in
my local wetherspoons its the dead
creatures which do the drinking.

£500 for booze,I have'nt spent that
on UK fizz since Sat Jun 30th 2007.


ProperBrit

BTS said...

I'll wager you're kicking yourself for dumping that fox now.

It could have been a decanter. It could have been somebody..

Leg-iron said...

She's right. They shouldn't do that to dead animals.

They should do it to live politicians. And all those fakecharities and pompous little gits that want to run our lives for us.

At £500 a bottle, we could erase the National Debt and get rid of the parasites all at once.

I wonder if they do a line of Mouse Miniatures? I'd buy one. With little pink eyes.

Anonymous said...

advocating killing squirrels.what are you some kind of nut.

Dick Puddlecote said...

Anon: the squirrels were already dead. Generally I find that life is better enjoyed by reading the nuances of articles before allowing one's knee to jerk.

But if it's your fetish to put words in the mouths of others ... hey, knock yourself out.

Good grief.

Anonymous said...

Dick that joke works on so many levels.

Dick Puddlecote said...

OIC. Too profound for past midnight on my hols. ;)

Simon said...

So I assume Damien Hirst can pickle a cow, put it on display and make loads of money, as long as he doesn't associate it with the alcohol?


Some people need to get a life outside being professional offended.