Thursday 15 December 2011

Panic Over - It's Safe To Watch The Advert Now

We've long since been used to the MSM screaming how something is good for us one day, bad the next. It's commonly accepted nowadays that we're best just to ignore it all.

However, it gets a bit serious when state bodies start believing such nonsense without question, and instigate quite absurd illiberal policy, as happened in 2007.

It was a straightforward piece of advice which appeared to do a generation of Britons no harm at all.

But the classic advertising slogan 'Go to Work on an Egg' is far too dangerous for modern-day audiences, it seems.

Advertising watchdogs have banned the catchphrase, claiming it fails to promote a varied and balanced diet.

The egg industry wanted to rerun the 1960s television adverts, starring Tony Hancock, to mark the 50th anniversary of the iconic campaign's original use on billboards and newspapers in 1957.

But the Government watchdog has blocked it on the grounds that eating an egg for breakfast every day does not constitute a healthy diet.
Well, the flip flop health advice has flopped the other way now.

While an apple a day is known for keeping the doctor away, researchers suggest going to work on an egg everyday could be the best way to start the day. For, they say, it can also keep unwanted intake of calories at bay. According to a Surrey University study, the first of its kind in Britain, eating eggs for breakfast can help slash the calories eaten at lunch and dinner. They keep us fuller for longer compared with other common breakfast foods. The researchers suggest, eggs are also better for people who want to resist afternoon snacks on biscuits, cake or chocolate.
Wouldn't it be funny if the health advice given by the DoH in 2007 had actively contributed to the 'obesity epidemic' they keep blaming us for?

Well, no, of course it wouldn't.

However, it would show, yet again, that these pillocks are fumbling in the dark while issuing daft edicts based on absurdly negligible risk, and that all they are really good at is restricting freedom - both for the individual and for businesses - because they have little else constructive to do.

In the meantime, I presume it's safe to show this without fear of the western world collapsing into a pit of debauchery and industry-led self-harm?

Count the heads. Did anyone drop dead during that?


Anonymous said...

By that logic, no food could feature on its own in an advert. Icecream, yoghurt,....;none of them could be advertised unless in conjunction with green vegetables, oily fish,etc. etc.

Anonymous said...

Or the same logic could be extended to the tobacco market to make advertising allowable for those products too. Simply, one would have to show the tobacco being advertised, but alongside it show alternatives such as water-steamed snus, nicotine gum and ecigarettes using VG vegetable glycerin (soybean extract). Then one would see a healthy pallet of alternatives and could pick among the offerings. To cut ad costs, BT could co-op with Pfizer could co-op with one of the big ecigarette makers. Everyone wins including the consumer.

Sue said...

Brazil is largest country in world to go 100% smoke-free; new law requires all enclosed work, public places to be smoke-free, bans tobacco advertising at point of sale, raises tobacco taxes, requires big health warnings on both sides of cigarette packs.

Well, that's Brazil out for a holiday destination!!!! Wonder how all those gun-toting gangs are going to like this?

SadButMadLad said...

Sue, Brazil's president is a of the socialist persuasion so that probably explains the persuasion they are imposing on their population. Though how they are going to implement the law out in the jungle of the Amazon I don't know. As for the gun toting gangs, they will probably obey the law, just like the IRA did in the pubs and bars of N.Ireland and Eire.

Dick, I've had a egg & bacon toastie every morning for the last five years and at a medical check for my CFS my cholestrol level was OK. But it definately stops me fulling hungry which I do notice on the odd occasion when I have to make do with a cereal breakfast.

Mark Wadsworth said...

This whole debate is a bit pointless.

Why don't we/they get down to the nitty gritty of it?

Boiled eggs: soft, hard, in between? With salt, toast soldiers, bother or neither?

Fried: soft hard, turned over, lightly scrambled? Do the black bits add to the fun or are they a step too far?

Omelette: just how much milk, flour is enough and how much is too much? Where on earth is the dividing line between pan cake and omelette if you put too much flour into the mix?

Scrambled egg: where is the dividing line between fried egg gone wrong and scrambled egg? How much milk or flour do you need to cross the line between scrambled egg and omelette?

Bonus round: are you allowed to wash the frying pan used for omelettes? I'm buggered if I know, I read it in a Len Deighton book once.

And so on.

Xopher said...

First came the salmonella scare from that stupid politician, We got over that but then came the fear of high cholesterol from cholesterol filled eggs.
Great BUT when someone studied the facts (a rare occurrence) it was found that egg eating lowered cholesterol.
Bit of a bugger when your bubbles burst especially if you're an 'expert'!

Leg-iron said...

The advert was shocking and disgusting.

He didn't put salt on it! Boiled egg without salt? I am appalled.

Anonymous said...

whatever you wish to be true

Leg-iron said...

Mark: Here is the EU legislation summarised (the entire document is seventy pages)

Boiled eggs, white bit hard, yellow bit runny. Boiled eggs for sandwiches, hard throughout unless you wear a yellow shirt while eating.

Fried eggs, yellow bit in the middle, white around the outside. Yellow should be runny to accommodate dipping of other plate-bound comestibles. Turning is optional and should only be attempted if you have passed the relevant EC training course. Untrained egg-turning can result in splashback which risks the spontaneous utterance of non-approved words.

Scrambled eggs are just an excuse for those who ballsed up fried eggs.

Omelette, lots of eggs mixed up together and fried into a flat disc with bits in.

Salt: essential in the documents published before 2009, banned entirely thereafter.

Toast, optional. See the EU Toast Tome for specific details.

Black bits, optional, ideally these should not be composed of Teflon.

Washing of omelette pans has been declared illegal by EC Drone 75374 J. Oliver, and he is empowered to drool into any he finds that are not sufficiently scabby and slimy.

You know the worst part of this comment? As I write, I become increasingly convinced that such EU documents are really likely to exist...

banned said...

Go To Work On An Egg. Yes/No ?
banned 13/3/10

Different study, same result. "Fast forward to 2010 and it sems that "You can now go to work on an egg every day", scientists say."

david said...

Ova kill, if you ask me....

Gordon the Fence Post Tortoise said...

Well, in the future ...

Smoking's good for you.

And so are other things....

It really doesn't seem very far fetched at all :-)