"July 1 marks the return to our shelves of the curved cucumber and the knobbly carrot," said Agriculture Commissioner Mariann Fischer Boel.
"We don't need to regulate this sort of thing at EU level. It is far better to leave it to market operators."
You don't say! With intellect such as this at our disposal, the £40m per day we pay to the EU is obviously a snip.
"The changes also mean that consumers will be able to choose from the widest range of products possible. It makes no sense to throw perfectly good products away, just because they are the 'wrong' size and shape," she said.
Do you know what? That had sort of crossed our minds too once or twice in the past 20 years.