Well, it worked for Tokyo* beer, who sold out their 3,000 bottle run quick as a flash once the media got a whiff of its 18.2% alcohol content.
I expect this cheeky little number will fare equally well.
An energy drink called Simply Cocaine has been attacked by a charity for glamorising substance abuse.
Garry Shepherd, of Simply Drinks based in Hawkhurst, near Tunbridge Wells, defended the name of the soft drink saying Opium was used as a name for a perfume.
He added: "We are targeting people aged between 18 and 35, people with a sense of humour and feel that it is just a fun name.
"I can't believe that making a lemon fizzy drink, a good tasting drink I must admit, and pouring it into a bottle is glamorising cocaine when you have rock stars and bankers using it and promoting it in songs."
Coming next month. A pear cider packaged with a fake handgun, and playfully labelled "Shooting a copper in the face".