Just a quickie.
Remember the WWF 9/11 video that Mr Eugenides posted which was quickly taken down?
Remember that the WWF denied they had anything to do with the ad at all?
Remember they were going after anyone who posted anything like this about it?
Well, it seems they have changed their tune.
After the WWF appeared to initially deny approving the ad, DDB Brasil and the WWF hammered out a statement posted in Portuguese on both groups' Brazilian websites Wednesday afternoon apologizing for the ad and attributing it to "the inexperience of some professionals on both sides, and not bad faith or disrespect toward American suffering."
The statement continued, "WWF-Brasil and DDB Brasil reaffirm that the ad never should have been created, approved or run. They deeply regret that this happened, and apologize to everyone who has been offended."
They all still deny that they knew anything about the video though. Apparently, it was just a strange coincidence that someone managed to condense their idea into a perfect 30 second slot with professional production.
