Do you think the predictable furore surrounding this, and the glorious repartee offered by this, might have been, in some way, preparing for this?
Independent brewer Brewdog is using the internet to sell 10,000 shares in the business.
The Scottish brewer has called the online scheme “Equity for Punks” and is offering the shares at £230 each.
It said the £2.3 million raised by selling the shares via equityforpunks.com will provide the funding for “the world’s first carbon neutral eco-brewery” in Aberdeen.
Investors will own part of the brewery and will also receive a lifetime 20% discount on Brewdog beer.
Because I do. Inspired.
Brewdog, I am saluting you right now with one of your own (31p off in Tesco, earlier - tight fucker, me).