A couple of weeks ago, they released a new 'hard-hitting' video to tackle binge-drinking.
Because, you see, Rankin is awfully concerned about the problem, so he is.
Jameson, the world’s best selling Irish whiskey, is delighted to announce details of a new advertising campaign which will go live from 4 September, and will be supported with a fully integrated marketing spend, of €5 million. The “It’s a Jameson Thing” campaign is a series of portraits shot by internationally renowned portrait photographer and film director Rankin.And the 'not-associated-with-binge-drinking-at-all-really' target?
The new campaign targets 25 to 34-year-old men by “reinforcing Jameson's credentials as a premium and contemporary spirit, while also supporting its leading position in the UK”.Such a split in Rankin's loyalties doesn't come as much of a surprise though. You see, the guy has form.
His last collaboration with NHS Birmingham was a gore-fest of an anti-smoking video, so hideous in its portrayal of a smoker being brutally beaten senseless, that it has been flagged 'inappropriate' by YouTube for anyone under 18.
However, as I mentioned in September, Rankin doesn't find anything too violent in tobacco when he is pallying up to showbiz stars. If anything, one would assume he considers smoking rather photogenic.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhK1uWkp1EP6EIwjv9tL8f-n9QP3HMQKX_xJMBZgYVuJL-FUgf8BERgcj_mrIf6zDwCiJRDyAYa_igynLSMR7Sqw3xriC7-Kxoe6jGeRQuIGiOC7ARVAKRzRklE2eDkSL1KT3lEht-PY98/s320/Richards.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhODUa4cmtrAriwH52UA5iM_l0OW17SkUcJ4HvZRp_JY4hAxLvb5ivZjCUcuboIRqYLj-98taRb9e31JK0gFWueaACpkLkHMFG062kQfLtkJKzzknUEa2Y5nfKnr13U7eZkGKxu6K0Blgo/s320/Schwarzenegger.jpg)
Rankin's anti-drink offering merely backs up my previous conclusions about his odd flip-flopping (if he is giving his services for free), or the wasteful nature of the NHS (if he's not).
Either the NHS are spunking a hell of a lot of money, which could be better directed towards front line services, on this disgusting advert. Or Rankin is a quite egregious hypocrite.If I were a bookie, this new evidence would persuade me to make the former the favourite.
Or maybe both.
4 comments:
Sorry DP but all that hard hitting advert campaign says to me is "Don't let a drunk cameraman make a video"
:)
Looked a good night out to me. ;-)
The bloke in the first photo reminds me of the sort I cross the street to avoid .. as they always want to "blag" a Quid ..
Whilst the second photo reminds me of a Film star .. "Lassie" having a dump ..
Rankin, he got no style. Ahh, plastic records, you remember them DP?
Rankin is a C%*^ who follows the money.
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